The Brief
To design a brand of vodka aimed at the U.S. ultra-conservative, right-wing market. This vodka brand should be designed in such a way that it seems to be a natural and complementary product that fits into the audience's everyday life.
Concept
The name Purple Heart is a medal that was rewarded for bravery for US soldiers. The design contrasts this by being themed around their opposition and relating to the Cuban Missile crisis and Bay of Pigs. The missile shaped bottle and black vodka aimed to create a luxurious feel appealing to the target market. Including a hidden surprise when you drink the alcohol to reveal a purple heart.
To really appeal to the audience, complimentary branded cigars are also included in the packaging.
(University project)
